Launched in April 2008, columbus imPRessions is a marketing and communication business that uses an innovative, beyond the box approach blending marketing, messaging and social media to create multi-media success.
At the end of January I was hired by The Columbus Dispatch to assist with their Facebook social strategy. I was charged with taking their over 30,000 likes to a benchmark year-end goal of 60,000 likes and boosting weekly engagement levels.
This week the Columbus Dispatch Facebook page exceeded the year-end 60,000 like goal ahead of schedule by almost three months. Currently they are at 60,176 and counting!
As for engagement/reach the Columbus Dispatch continues to increase its reach monthly with a combination of organic posts, boost posts and ads.
This successful combination of story strategy, boost strategy and advertising strategy has delivered a successful goal-exceeding campaign and one very happy client!
The Columbus and Franklin County Metro Parks once again renewed their contract at the beginning of the year with columbus imPRessions making this the beginning of our fourth year working together.
As social media changes so does the strategy to make sure our reach, engagement and page visits continue to track at high volumes across Facebook, Twitter, Pinterest, YouTube, and Instagram.
Strategic, sophisticated, and seasonal social concepts have been the key to success. Organic post reach and engagement averages over 30,000 impressions (using no paid ads or paid post boosts)! But another measurable success is that the use of social media continues to increase visitors and participation in the park. Despite the cold, snowy winter the Columbus Metro Park winter hike series is reaching all time high attendance.
Being a lover of the great outdoors I am thrilled to be continuing my relationship with the Columbus and Franklin County Metro Parks.