Tuesday, October 7, 2014

Coming to the Polaris Fashion Place

The newest United Way of Delaware County Women's Leadership Network banner 
to be hung at the Polaris Fashion Place. 
Recognize anyone?

Live in Delaware County and want to learn more about the WLN? 
Check out the website here.

Tuesday, September 23, 2014

Columbus Dispatch Social Strategy Exceeding Goal Three Months Ahead of Schedule

At the end of January I was hired by The Columbus Dispatch to assist with their Facebook social strategy. I was charged with taking their over 30,000 likes to a benchmark year-end goal of 60,000 likes and boosting weekly engagement levels.

This week the Columbus Dispatch Facebook page exceeded the year-end 60,000 like goal ahead of schedule by almost three months. Currently they are at 60,176 and counting!

As for engagement/reach the Columbus Dispatch continues to increase its reach monthly with a combination of organic posts, boost posts and ads.

This successful combination of story strategy, boost strategy and advertising strategy has delivered a successful goal-exceeding campaign and one very happy client!

Monday, March 24, 2014

My Dames Bond Interview with Mary B

A couple months ago CEO and Dames Bond Founder Mary Relotto asked me to do an interview segment for her Columbus BizTV Show. I sat down with Mary to talk about strategic marketing.

After watching I guess the interview wasn't as bad as I thought, but I still prefer to be behind the camera providing the messages instead of being the actual messenger.

Thanks Mary, Dames Bond and Columbus BizTV Show for the opportunity!

Wednesday, February 19, 2014

Strategic & Sophisticated Social: Columbus Metro Parks

The Columbus and Franklin County Metro Parks once again renewed their contract at the beginning of the year with columbus imPRessions making this the beginning of our fourth year working together.

As social media changes so does the strategy to make sure our reach, engagement and page visits continue to track at high volumes across Facebook, Twitter, Pinterest, YouTube, and Instagram.

Strategic, sophisticated, and seasonal social concepts have been the key to success. Organic post reach and engagement averages over 30,000 impressions (using no paid ads or paid post boosts)! But another measurable success is that the use of social media continues to increase visitors and participation in the park. Despite the cold, snowy winter the Columbus Metro Park winter hike series is reaching all time high attendance.

Being a lover of the great outdoors I am thrilled to be continuing my relationship with the Columbus and Franklin County Metro Parks.

Find Columbus Metro Parks:


Monday, February 3, 2014

Fan of Love It Or List It? Columbus Dispatch Has Something For You!

Are you a fan of the HGTV Show "Love It Or List It"?

If so, the duo will be in Columbus on March 1st and The Columbus Dispatch has a VIP prize for you!

Just like the Columbus Dispatch Facebook page, click on the "Love It Or List It" Contest Tab and you could win a VIP Meet and Greet Package just for liking their page! It's that simple. Good luck!

This is one of the social promotions I'm assisting The Columbus Dispatch with this year to increase their Facebook insights. So do a girl a favor and like their page. Please and thank you! :)