Sunday, February 17, 2008

Beauty Blogs Come of Age: Swag, Please! (Click here to read New York Times article)

Apparently blogging can pay... but is it fair?

According to the recent New York Times article, the cosmetics industry is realizing the value in online blog attention. Basically the article says that women are out there trying products and giving there 'honest' opinion on blog sites. Sounds helpful, especially in this industry with so much hype around new technology. But there are companies who search out these bloggers and seduce them with gifts in order to get those favorable reviews. I guess it will ALWAYS be hard to know who to trust on the internet.

My question is... who is going to send us gifts for our helpful and interesting MarComm blog?

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