Monday, February 25, 2008

Dunkin Brands Expands to Columbus . . and expands our waistlines

This just in . . . Dunkin Brands has its sites on Columbus with plans to open Dunkin' Donut and Baskin Robbins chains in Columbus and the surrounding central Ohio counties over the next few years.

According to the company's web site Dunkin' Brands’ brands have earned a high degree of customer awareness and enjoy strong market shares. More than 98% of adults in the United States recognize the Dunkin' Donuts and Baskin-Robbins brands.

What will this invasion do to the current "sweeteries"? Columbus already has a handful of chains - Graeters, Cold Stone Creamery, Krispy Kreme, and Tim Horton's. Local favorites Jeni's Ice Cream shouldn't worry with unique flavors, like Salty Carmel or Thai Chili and Buckeye Donuts has Brutus after all.

No comments: