Monday, February 11, 2008

Hype and Buzz

You've heard their names (and their music). Alicia Keys, Justin Timberlake, Kanye West, Carrie Underwood, Amy Winehouse. Powerful mainstream music artists, or should I say powerful brands. They are not just singers anymore. They have clothing lines, pimp cell phones, sodas, shoes and perfume. They get constant media attention. They have continuous hype and buzz - good, bad or indifferent. For a brand, hype and buzz are good.

So, last night was the BIG 50th Annual Grammy Awards. Somewhat entertaining. Amy Winehouse and "Rehab" was the big winner of the night - five awards out of the six nominations - almost a sweep.

Despite the big win, not everyone thinks the troubled singer was deserving. With all of her struggles with drugs and talk about her own rehab has Amy Winehouse hurt her brand? Apparently the Grammy's voting members didn't think so, yet various on-line postings and even some celebrities are saying differently today.,2933,330324,00.html

I don't know . . . more media attention . . . sounds like continuous hype and buzz to me.

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