Friday, February 22, 2008

The Power of the Purse and Passion Marketing

You know the names . . . Coach, Chanel, Louis Vuitton, Dooney and Bourke, Fendi, Kate Spade, the list goes on. Designer purses aren't just for supermodels, Wall Street women or celebrities anymore. In fact, more and more purses can be seen on the shoulders of tweens and teens as they walk to their locker or down the aisle of a mall.

Just how are younger girls finding out about these "it" bags? They typically don't advertise, but do they?

Watch an episode of MTV's "My Super Sweet 16" or the CW's "Gossip Girl" and you see a slew of designer bags. Read "Teen Vogue" magazine or the "Clique Series" books and you will read about all different styles of designer totes.

Check out the celebrity rag mags and you see photos of young Hollywood strutting around with designer bags matching every outfit - celebrities like Emma Roberts, Hayden Panettiere, Lindsey Lohan, Jessica Alba, and Jessica Simpson.

Retail and designers are smart. By subtly connecting with their target's passion points they've made their imPRession and they can't lose.

To read up on the latest designer bags I found a pretty cool blog -http://www.purseblog.com/. Check it out.

4 comments:

Vlad said...

The funny thing is, Megs and I lived in Columbus for 8 years and just moved down to FL 2 weeks ago.

The Purse Blog was born in Columbus!

imPRessions said...

Very cool! We enjoy your blog! Feel free to share our blog site with your Columbus friends looking for some PR and marketing ideas and assistance. Best of luck in Florida. I bet you won't miss the cold, snowy weather.

Michele and Colleen - imPRessions

Vlad said...

We will be looking into getting PR work done for our blog, as a lot of exclusives will be happening on the PB in 2008. I'll stay in touch!

imPRessions said...

Sounds exciting! Keep us in mind, we're happy to help!