Friday, March 14, 2008

Brands that go green

Are you more inclined to buy from a brand that has gone green? Does going green make a difference to you?

Here are a few brands who market going green:

Frito-Lay - with their commitment to water, waste reduction and energy - http://www.fritolay.com/fl/flstore/cgi-bin/ProdSubEV_Cat_572359_NavRoot_633003.htm

Dr. Scholls - with their vegan hemp sandals - http://greatgreenshoes.com/2008/02/24/dr-scholls-renew-getting-on-the-eco-friendly-bandwagon/

Smashbox Makeup - with their Green Room collection - http://www.kissandmakeup.tv/2008/01/spring-2008-8-s.html

Is going green a fad that will fade to barely chartreuse? What do you think?

I think consumers want to take control of their health and wellness and the green market's gravitation toward natural, organic and eco-friendly products will continue for quite some time.

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