Wednesday, March 5, 2008

Colleen's Passion Point.... STEVIE

I don't carry him around when I am shopping at Fendi, socializing at charity events, or walking down the red carpet, but I do have to say, Stevie, my chihuahua is the love of my life (my husband isn't into blogging- he'll never know that he's my #2). If I hear someone mention a chihuauhua on tv, see a "wittle guy" on a walk, or meet someone who shares my affinity for the breed, my ears perk and I am immediately interested. It is embarrassing, but it is a perfect demonstration of a common marketing buzz word... "passion point." Sports, art, music and animals are a few common examples associated with the phrase. Camping, beer drinking, relaxing with friends may also be passion points. Side note- those things were also captured in this photo with Stevie (but cropped out).

What are your passion points? How can they be used in the marketing world?

2 comments:

Anonymous said...

got me thinking about my passion points...with a "wittle guy" on the way (baby, not chihuahua), I have become very in touch with my 'green' side. While no expert, I am becoming more and more aware of how I can balance all-da-crap necessary for baby while remaining environmentally conscious. I guess you could say 'green' is one of my passion points, so I was grateful to see your passion wearing green! So what if it isn't made of 100% recylcled goods, at least he is making a statement with the color-of-life!
Ali

nhsphoto said...

ali... does that mean you are going to use cloth diapers?