Saturday, April 19, 2008

Glow in the Dark Cause Marketing

Another great cause marketing campaign helps a non profit organization. Jergens Skincare in support of The Skin Cancer Foundation announces “Glow in the Dark,” a campaign to give up bad tanning habits in favor of alternatives like Jergens® natural glow Daily Moisturizers and Jergens® natural glow express Body Moisturizer.

Sign the pledge wall and Jergens Skincare will donate $1 to The Skin Cancer Foundation. With your help, Jergen's Skincare will donate up to $20,000.

Did you know . . .

  • Skin cancer is the most common form of cancer in the United States. More than 1 million skin cancers are diagnosed annually.

  • One in 5 Americans and one in 3 Caucasians will develop skin cancer in the course of a lifetime.
  • More than 90 percent of all skin cancers are caused by sun exposure.
  • Exposure to tanning beds before age 35 increases melanoma risk by 75 percent.
  • Kudos to Jergen's for using their brand to team up with a very good cause!

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