Saturday, April 5, 2008

Introducing the New Brand of One of Columbus Ohio's Rock Radio Stations

As of yesterday the Blitz became the Rock.
Because a radio station's success is based on ratings, they need to find ways to attract listeners and keep them coming back for more. Apparently WBZX - the Blitz needed a face lift to keep Arbitron ratings up.

Introducing WRKZ - the Rock. A slightly new format, definitely a new look, but still good old rock n' roll. The question is, will this face lift and slightly new brand approach make a difference and attract more listeners? I'm sure their advertisers are hoping so. They might have changed the name and look, but they've yet to change the URL of their web page. says a new website is coming soon. Stay tuned and rock on!

No comments: