Friday, April 25, 2008

Is Wendy Thinking Roast Beef?

Columbus, Ohio based fast food chain Wendy's restaurant was sold yesterday to fast food chain Arby's. Since founder Dave Thomas passed away the restaurant struggled to connect their brand with consumers. Dave was the core of the restaurant, he became the brand and everyone loved him. Several ad campaigns after he passed seemed lost and disconnected to what the company's foundation was based upon. Unfortunately, this led to their huge profit loss and their sale.

So now what happens to Wendy? Does she start wearing a huge cowboy hat? Do they make their new tag "Where's the Roast Beef?" Do they keep things the same. Only time will tell.

We'd like to take a brief moment to pay our respects to Dave Thomas. This time-honored, moral gentleman not only created square burgers and delicious chocolate frosty desserts he also created cherished family memories and fun for all. He certainly is missed.

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