Saturday, April 12, 2008

Music is Spot On

You've heard them, Ben Lee, Yael Naim, Landon Pigg. What? their names don't sound familiar. You've heard them, it's the music you've heard on TV commercials. Ben Lee - Kohl's, Yael Naim - Mac Notebook, and Landon Pigg - Diamond's Are Forever.

This has become the latest first hear venue for artists (mostly up and comers). Although iconic artist Madonna uses her new single, 4 Minutes, which features Justin Timberlake, in a commercial for Unilever's Sunsilk hair care. People actually seek out blogs or web sites to find the artist name and song title so they can download their new favorite find. 

The approach makes the product seem hip, draws the viewer in who otherwise might not notice. But who does this help, the product or the artist? I'd have to go with the artist on this one.

Some sites you might want to check out to find the newest song you heard on a TV spot.

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