Wednesday, April 30, 2008

Phat is Fabulous

Kimora Lee Simmons, a model, designer, mom, multi-millionaire, philanthropist, a brand. This brilliant woman is creative, hard-working, funny and has got it goin' on!

Running two huge hip-hop brand lines - Baby Phat and Phat Farm she has also branded herself - KLS. The KLS brand includes a clothing line, perfume, beauty products and a reality TV show on Style - Life in the Fab Lane.

Recently the baton was passed from her ex, Russell Simmons, so now she is running Phat Farm. With her creative team she is injecting some new life into the brand - not only the clothes but the logo as well. Going from classic to sophisticated and regal looking.

Now that is brandtastic fabulosity!