Wednesday, April 23, 2008

Plastic Clothing?

This month, Coke launched a new t-shirt line made from recycled plastic coke bottles calling it their "Drink to Wear" apparel. T-shirts that read, "Make your plastic fantastic" and "Rehash your trash" are available at nearly 400 Wal-Mart stores as well as at The shirts are retailing for about $7.50. Along with the t-shirts, Coke also created tote bags, caps, purses and notebooks made from plastic bottles. If these products are big sellers they will reuse and divert more than 700 million bottles from landfills.
Way to go Coca-Cola! What a great way to keep the plant green while extending your brand making it hip and thoughtful.

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