Monday, April 28, 2008

Social Networking? Just Do It

Every executive in the advertising, PR & marketing industry knows they need to get on board with the social networking scene.   It's where the next generation of consumers hangs out.  But all the old guys are wondering- how do you tap into this world?  All you need is someone who is savvy when it comes to the facebook/ myspace/ blogging scene and who has the time.  Finding your niche has never been so easy- location, age, gender, interests, and their friends are right in front of you on your computer screen.  It's just a matter of becoming friends.  Just like middle school.

In this Business Week article, discussing the Effie Awards, it is clear that social networking is something that is a concern for every brand.  According to their survey "Social Networking"  is one of the top buzz words the ad industry is sick of hearing.  Middle school sure can be tough when you don't have friends.  

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