Wednesday, April 9, 2008

Texting - it's Not Just for Kids it's Used for Business too

Should you IM to promote your brand? It's all the rage among the 18- to 27-year-old Gen Y crowd, a key demographic. Its popularity is even approaching that of e-mail.

Why not harness the immediacy of IM to spread your message?

You first that to understand the differences between how people use IM and how they use other communication media. IM might look like an e-mail, with people typing messages to each other. But its really more like talking on a cell phone. People react as negatively to unwanted instant messages as they do to receiving cell phone calls from strangers who are trying to push information in their face. Unsolicited IM pitches could be a thousand times worse then telemarketing phone calls and unsolicited commercial e-mail.

However, if you want to build friendly relationships use IM to make yourself or your organization available at all times to those interested in what you have to offer. IM can be a quick and convenient way for people to get answers from your organization and can be great for organizations that have a strong online presence.

Bottom line . . . if you'd like to incorporate IMing into your business brand strategy do some research, consult an advisory group for advice, and extend the offer for IM service and send messages to those only wanting the service.

Top Text Terms Used in Business:

AFAIC - As Far As I'm Concerned
ASAP - As Soon As Possible
CLM - Career Limiting Move
CYA - Cover Your Ass
DD - Due Diligence
DQYDJ - Don't Quit Your Day Job
DRIB - Don't Read If Busy
EOD - End Of Day
EOM - End Of Message
EOT - End Of Thread
ESO - Equipment Smarter than Operator
FYI - For Your Information
GMTA - Great Minds Think Alike
HIOOC - Help, I'm Out Of Coffee
IAITS - It's All In The Subject
IANAL - I Am Not A Lawyer
KISS - Keep It Simple Stupid
LOPSOD - Long On Promises, Short On Delivery
MOTD - Message Of The Day
MYOB - Mind Your Own Business
NRN - No Reply Necessary
NSFW - Not Safe For Work
NWR - Not Work Related
OTP - On The Phone
P&C - Private & Confidential
PEBCAK - Problem Exists Between Chair And Keyboard
QQ - Quick Question
RFD - Request For Discussion
RFP - Request For Proposal
SME - Subject Matter Expert
STD - Seal The Deal
SWAG - Software And Giveaways
TBA - To Be Announced
TBD - To Be Determined
TWIMC - To Whom It May Concern
TIA - Thanks In Advance
WIIFM - What's In It For Me
WOMBAT - Waste Of Money, Brains And Time
WTG - Way To Go
YW - You're Welcome

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