Saturday, May 31, 2008

An Apple a Day

We found an interesting survey on brands and their influence - the Brandjunkie Awards. The questions were unique ranging from:

What brand would you most like to sit next to at a dinner party?
What brand, if sent back 100 years, would have the biggest impact on the course of history?
Which brand inspires you the most?
If you were to describe yourself as being a brand, what brand would you be?
What brand can you not live without?
What brand is most likely to revolutionize the branding industry in the next five years?

It was not surprising to find that Apple was the top brand for each question.

Apple's brand is great. The Apple logo is clean, elegant, and easily implemented. It didn't start out that way. Apple has altered its logo three time. The current logo is monochromatic. This brand image signals a new era for their expansive enterprise. The Apple brand stands for quality of design and ease of use.
Apple also represents itself as extremely hip and laid back in their Mac vs. PC commercials. I bet every girl would like to date a Mac guy!