Friday, May 23, 2008

Blogging for Non-Profits

Some nonprofits are turning to blogs to help craft their messages and encourage more active participation with their organizations. Blogs are a great, inexpensive way to create an interactive community for supporters. It can also act as a virtual billboard sharing the latest news, needs and messages.

Tennessee based non-profit Soles4Souls has successfully used a blog to announce its messages (3-4 times a week) for over three years.

The Humane Society of the United States launched its blog about one year ago. They use their blog to host casual conversation and thought around issues that affect them.

Both organizations have seen firsthand the benefits of blogging. By hosting updated blogs their monthly unique visitors have increased because they are being listed in more Internet and blog searches. Users also have the ability to subscribe directly, by email or RSS feed.

In this modern world of technology with all its online networking opportunities, blogging has become one of today's most popular forms of expression and outreach and some non-profits are beginning to capitalize on the opportunity.

However, some people unfortunately still do not understand blogging and its benefits. We would suggest they quickly get up to speed on this modern means of communication because what use to be considered a simple on-line journal has turned into a growing and profitable networking tool.

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