Tuesday, May 13, 2008

Don't donate in haste; study charity first - Columbus Dispatch

This article in Sunday's Dispatch is well-timed and helpful to donors considering our current economic state.  It's a tough time to give, so when we do, we want to make sure it's making an impact.  

Youth Advocate Services was mentioned as having 90 cents of every dollar going towards its programs that deal with "some of the most vulnerable youth and families."  ...That is powerful, but where is your website Youth Advocate Services?  A quick google search came up empty.  This is when a PR plan could really assist a charity such as YAS.  If your charity or business receives publicity, it is important to be prepared, especially online.  The public may immediately want to find the charity's website (easily), learn more, get involved or donate online.   But with nowhere to go online, the potential donor could be lost forever.   

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