Wednesday, May 7, 2008

Free Gas - Chrysler's New Marketing Tool

Beginning today, Chrysler starts a new marketing promotion - "Let's Refuel America".

This promotion guarantees a lock in gasoline prices for anyone who buys a Chrysler vehicle. How do you ask? For purchasing a new Chrysler vehicle, ranging from new compacts, crossovers and minivans to full-size diesel-powered pickup trucks, consumers receive a pre-paid gas card that could be used to cap fuel prices at $2.99 per gallon for the next three years.

Smart marketing move Chrysler! Chrysler is simply using niche marketing to appeal to consumers. They found a hot niche market and a product to entice a specific group of potential customers. A niche market is a group of people with a common interest like a hobby, social background or problem. A problem, like crazy high gas prices!

Chrysler has refocused its marketing strategies to capture on something that is affecting everyone both financially and emotionally. A great idea, but we'll see how it pays off in a month. This promotion runs through June 2, 2008.

No comments: