Thursday, May 1, 2008

Good, old fashioned PR

Global warming, gas prices, crime, war.... yes, it is all a part of reality, but it doesn't have to be the only headlines in the newspaper.  (The paper?-- that is SO wasteful!)  Okay, the online news site.  Organizations and businesses have been getting free publicity by using heartwarming stories of helping others since the beginning of time, but it's not a trend. Using the power of human interest is still a great way to stand out (and it's something to feel good about, even if there is a small hidden agenda).  

Some examples:
  • The kickball league (another hidden agenda) that recycles cans after every game and has an annual fundraiser "Kickin' it for Kids"- charity tournament.   
  • The corporation that sends monthly care packages to US troops in Iraq.
  • The grocery store that is unlike a corporation because the manager delivers groceries to their sick and elderly shoppers. 
Spread some good news and make a good imPRession on the community!