Friday, May 2, 2008

It's About Bees

Haagen-Dazs is taking Jerry Seinfeld's "Bee Movie" to new heights! There is a honey bee crisis and Haagen-Dazs is coming to the rescue!

Haagen-Dazs ice cream uses natural ingredients and bee pollination is essential for over 40% of their delicious flavors. Through a cause marketing campaign with their new limited edition flavor, vanilla honey bee, Haagen-Dazs will donate profits in support of honey bee and sustainable pollination research programs at Pennsylvania State University and the University of California at Davis.

They are also raising awareness through on-line education programs and community service days where employees will spends days creating bee-friendly gardens. Find out how you can help or send a beemail to your friends.

Another great brand doing a great thing for the environment.

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