Thursday, May 8, 2008

Nuts About Southwest

I came across Southwest Airlines blog and found myself feeling torn about it. Here is why:

- It is a fun site to look at with a witty title.  Its fresh, with multimedia aspects: polls, youtube postings, comment areas, etc.  The blog is a great way to get to know the company and their high morale, fun-loving workforce.  It really could give consumers the feeling of personally connecting with the company.

And I hate to be a pessimist, but:

- It is clear Southwest is jumping on the social networking train, blogging about how great Southwest Airlines is, how fun it is to be a part of the team, promotions, awards, blah, blah.  Yes, there is a fun poll about the airline's nuts but who cares.  Is this really what a blog is supposed to be?

I guess my overall reactions is:  I like it but I feel like a sucker because of it.  Thoughts anyone?


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