Monday, May 5, 2008

Papa John's and Damage Control

Cleveland Cavaliers star player Lebron James was the target of a marketing maneuver gone bad. Papa John's Pizza took part in the creation of a t-shirt that included Lebron's number, the word "Crybaby" and the Papa John's logo. Washington Wizard fans wore, waved or taunted the Cavs with the shirts.

Although, the stunt didn't work since the Wizards were beat moving the Cavs forward in the play-offs! Another reason the shirts didn't work is because Cavs fans are angry and are boycotting the pizza chain.

To apologize, Papa John's will sell Cleveland residents a large, one-topping pizza for 23 cents on Thursday. The 23 is an homage to James' jersey number. The company also will donate $10,000 to the Cavaliers Youth Fund.

Too little too late? Did this stunt damage the Papa John's brand image? Not sure who made the t-shirt call, but I bet Papa John's corporate in Louisville, Kentucky isn't too happy!

1 comment:

Anonymous said...

i tried to get a $0.23 pizza yesterday but they were all out at my location. now i am craving papa johns and will probably buy a full priced pizza this weekend. they won me over!