
Although, the stunt didn't work since the Wizards were beat moving the Cavs forward in the play-offs! Another reason the shirts didn't work is because Cavs fans are angry and are boycotting the pizza chain.
To apologize, Papa John's will sell Cleveland residents a large, one-topping pizza for 23 cents on Thursday. The 23 is an homage to James' jersey number. The company also will donate $10,000 to the Cavaliers Youth Fund.
Too little too late? Did this stunt damage the Papa John's brand image? Not sure who made the t-shirt call, but I bet Papa John's corporate in Louisville, Kentucky isn't too happy!
1 comment:
i tried to get a $0.23 pizza yesterday but they were all out at my location. now i am craving papa johns and will probably buy a full priced pizza this weekend. they won me over!
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