Friday, June 6, 2008

Charities Sit Idol As They Await Funds

Almost two months later and the benefitting charities of American Idol's televised mega fundraiser Idol Gives Back still haven't seen the funds or know how much they are getting. No sweat, they (Children's Defense Fund, The Children's Health Fund, The Global Fund, Make It Right, Malaria No More and Save the Children) know they will eventually receive cash. On the downside they will never know who donated the cash so that they can follow-up for further development.

But for this situation is that so bad? The exposure was incredible. Their name and brand was seen by millions of viewers acting as the greatest introduction to many who might have never heard of the organization before. Since the show and the awareness opportunity interest has spiked for all of the charities. As long as the charities track and act on the new found interest they should acquire new donors on their own.

When the funds have been divided they will be distributed by the newly-created Idol Gives Back Foundation.