Thursday, June 12, 2008

Converse Turns 100

Happy 100th Birthday Converse Shoes. Willard Scott's should be giving you a shout out on the Today Show!

These shoes and this brand started out as a basketball sneaker but quickly became a hit with various other social groups from sports stars, rocker and pop culture figures over the years. Teens today are still in love with these shoes. How has the kick remained the coolest and one of the most desired shoes all these years?

Perhaps it's because the brand is solid and wicked smart. While the sneaker style has relatively stayed the same, it has paired itself with social and pop culture groups becoming an icon. Rockers from the Ramones, to the Beach Boys, to Avril Lavigne have sported these kicks. They have been seen on the feet of actors from TV shows Happy Days, Punky Brewster, and Heros, to movies like Rocky and West Side Story. A listers Ellen Degeneres, Natalie Portman, Elijah Wood and Ellen Page also have these sneaks in their closets.

Now as this brand turns 100 they are taking it to the next level. If they couldn't get any cooler, Converse is celebrating their milestone with a hip ad campaign - becoming Indie cool. Converse will turn 'The Drive Thru,' a new song featuring the Strokes' Julian Casablancas, Pharrell Williams and indie songstress Santogold, into a TV campaign, with all three artists in clips from the song's music video.

You can give the catchy tune a listen and download it for free at the Converse web site. While you're there you can design you own kicks too. Told you it was a cool brand.

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