Monday, June 16, 2008

Get Your Smokey On!

After 64 years of being the mascot of forest fire prevention, Smokey the Bear gets a makeover. Smokey made his come back with a new look and voice to appeal to a younger audience.

This new campaign includes an intervention message, urging young adults to practice fire safety habits and to step in when others act carelessly. To reach and engage the younger target audience the campaign will use new social media strategies.

Smokey's web site also received a makeover. The site includes information on fire prevention tips, and visitors can also take a pledge practicing fire safety.

During the past 10 years, an average of 6.5 million acres of land in the U.S. was burned each year by wildfires. We sure hope Smokey will make everyone a little smarter when it comes to forest fires.

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