Saturday, June 7, 2008

Pizza Sports Bar Hut?

Happy 50th Birthday Pizza Hut. For over 50 years you have gathered many around the good stuff and given us hot, delicious pizzas.

However, just like any mid-life crisis this 50 year old wants something else, something more. Pizza Hut restaurants across the country will be changing and updating its look. The red-roofed restaurant will start looking like sports bars with local sport memorabilia and flat screen TVs. They have also created a new menu to include wings and pasta and Pizza Hut Italian Bistros are popping up in various cities across the country.

Fearing the brand is becoming "dated" they took advantage of this crisis, I mean milestone to differentiate from all the other pizza shops.

For us, the jury is still out on this one. Not quite sure if they should just leave a good thing alone or if this brand identity change is the added shot needed to push the company to the next level and onto bigger and better things.

At least this chain doesn't slam Lebron James and the Cavs.

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