Wednesday, July 2, 2008

ABC Truly Multi-Media

Last night I saw a promo on ABC. The promo had lots of icons, dancing icons, icons on umbrellas, people dancing with umbrellas that had icons.

The icons were symbols with a TV, Ipod, cell phone, DVD and computer. It's the ABC Start Here campaign.

This campaign promotes their multi-media abilities so you can watch what you want, where you want, when you want. Programming is just not on regular TV anymore. You can see HD on TV but you can also watch full programs on your computer, your mobile, downloaded onto your Ipod, or on DVD. They even had an ABC store to purchase all your ABC needs.

The other piece ABC promotes in unison with this campaign is the A Better Community (notice the play on ABC), ABC's home for community service. Through this site, as well as the public service announcements on ABC and other efforts, their goal is to inspire others to make a difference through volunteerism and public service.

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