Tuesday, July 22, 2008

HARO

I have to thank my older brother Patrick for introducing me to my new favorite guy, Peter Shankman, and encouraging me to sign up for HARO (Help A Reporter Out).  It is such a simple concept that Mr. Shankman has created- he is contacted by reporters looking for sources for ALL kinds of stories, he sends an email to a giant and growing list with 15 - 30 queries from these reporters, helping to put them in touch with sources.  For a PR professional, its a dream come true:  two or three times a day,  you sift through different topics, hoping to find sometimes national media opportunities for your clients.  The nice part is, the emails, are simple, quick reads, and often pretty funny.  Peter Shankman has quite a sense of humor and reminds me daily to be myself.  Anyway, it is social networking at it's finest.  The only catch is that you have to promise that you will only answer questions that apply to the topics mentioned.  And it works, probably because people like the concept and like Mr. Shankman.  Or maybe you get kicked off the list and end up with a virus.  I don't know.  I don't want to try.  

Anyway, thanks Pats, (Director of Media Relations, OCUL) for helping out your little sister.  I will be posting a success story soon about the exposure I got for a columbus imPRessions client.    

1 comment:

Patrick said...

No problem. I cannot wait to hear the success story.

I feel bad because I should have told you and Michelle about a free meeting yesterday morning at Tech Columbus. Business First and ONN were in the house a panelists. There were only 10 PR professionals in the audience for this free discussion put on by Business Wire.