Tuesday, July 15, 2008

Non-profit Merchandise, Branding or Big Business?

Many non-profits are placing their logos or key messages on various types of merchandise. Licensing products are becoming another avenue for brand awareness and are even adding some extra funding. From wristbands, hats, t-shirts, totes, or ties, many non-profits are including promotional items on their web sites creating on-line stores to generate support and revenue.

Supporters are looking for ways to be identified with something that means so much to them. They want unique ways to show (or wear) their support for the organization of their choice.

Is it big business? Just ask the Lance Armstrong Foundation who has sold over 25 million yellow LiveStrong bracelets raising millions of dollars. That's a lot of wrists!

Some charitable on-line stores of note:

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