Thursday, July 10, 2008

Slurpee Marketing

Tomorrow is 7/11 or more popularly known as FREE SLURPEE DAY! In honor of 7/11 all 7-Eleven stores are giving away a free 7.11 oz. Slurpee!

7-Eleven has created an entire web site dedicated to the icy tasty treat - Slurpee Nation. This very hip site is full of social marketing tools from an invitation to join their myspace page, to free song downloads, to a slurpee shoppe where you can find the hippest in slurpee wear.
I guess we'll have to see if this free food marketing tactic works as well as Chipotle's burrito marketing. My guess is probably not, but I'm sure many people will search out their nearest 7-eleven tomorrow - maybe even you.

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