Wednesday, July 23, 2008

Will Bud Still Reign As King of Beers?

What will the sale of Budweiser to Belgian Brewer InBev do to the iconic brand of the King of Beers?  The maker of popular brews Stella Artois and Becks (along with another 200 beers world-wide), claim that by combining with Anheuser-Busch they will create the global leader in beer.

In fact, according to a recent article in Advertising Age both InBev's CEO and CMO say they only intend to support Bud's brand marketing.  They understand the way Bud has positioned itself to its consumers for decades and don't intend on changing anything.

At least for now.  I bet the advertising execs for the Superbowl are breathing a sigh of relief.

No comments: