Monday, August 18, 2008

America's Newest Sports Brand

Move over Tiger Woods America has a new sports icon and his name is Michael Phelps. With Phelps winning 8 gold medals and shattering world records it only makes sense that Olympic swimmer Michael Phelps will become the new "it" man and brand.
He has the super cool logo. Soon he will be receiving endorsement deals from all over and his face will be plastered on everything. He has already made an estimated $5 million in endorsements, including a $1 million bonus from swimsuit maker Speedo for winning the eight gold medals. In fact right after his win in the 200-meter butterfly Visa Gold aired the "Congratulations Phelps" spot.
This is just the beginning. Be prepared to see Michael Phelps all over everything! His brand is sure to be one of the strongest and most recognized brands around.

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