Friday, August 29, 2008

Are You Ready For Some . . . .

"Live United" - thought I was going to say football?

With football season upon us, look for the NFL and many players to promote United Way's "Live United" Campaign. This is the 35th year of the partnership between United Way and the NFL. To mark this milestone, it is said that one player from each team will appear in this season's collection of TV PSA spots. Other than TV PSAs be on the watch for web banner ads, radio ads, outdoor and print in both English and Spanish.

"Live United" is a brand position statement. It is about soliciting an invitation to Americans to join United Way and become a part of a life change in education, health and income.

For more info and to see some of the PSAs click here. You can also show your support with a cool "Live United" t-shirt. For more info on the tee click here.

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