Monday, August 25, 2008

Happy Holidays . . . What?

We know summer is not quite over and the leaves haven't started falling off the trees.  So why the title of the post you ask?  After all, the holidays are easily three months away.

Well, for a non-profit organization the end of summer usually means holiday campaign.  Has your non-profit organization started creating strategies for your end of year ask?  If not, now would be a good time to start.  

Typically, the holiday season is the time of year that generates the most donations. After all, holidays are when people feel very generous focusing their attention on giving.  Plus, major gift donors tend to squeeze in one last gift before the tax season ends.

There are several ways to capitalize on this time of year but starting now is key.   How do you want to connect with your donors?  Is it a viral campaign, direct mail campaign, cause marketing campaign or end of year event?   Whatever way it is, now is the time to prepare. 

Need some assistance?  Not sure what to do?  columbus imPRessions can help.  We have years of experience with holiday giving campaigns. For a free consultation, email us at info@columbusimpressions.com for more information.  Let us put our experience to work for you.

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