Friday, August 22, 2008

Playing Paula Abdul at the Ruby Awards

This week I was asked to be a judge for the Ohio Travel Association's Ruby Awards.   Ruby stands for Recognizing Uncommon Brilliance, and is a way for Ohio's Travel Association to honor those who have found the most innovative ways to market their destination or services through marketing and advertising.

Five of us spent an entire day looking through hundreds of marketing pieces throughout the 12 categories.  Some categories were brochure, newsletter, annual report, print advertisement, radio advertisement, web site, marketing campaign and electronic media.

Some of the places who submitted work were:  Cedar Point, Cincinnati USA, Ashtabula County, Rock n' Roll Hall of Fame, Youngstown, Northern Cincinnati Convention & Visitors Bureau, Toledo Zoo and Clinton County Convention and Visitor's Bureau.

I'm not sure who the winners will be; those will be announced at the annual conference in October. But looking through all of those marketing pieces there certainly are quite a few strong contenders.

Playing Paula Abdul, minus the crazy part, was actually quite fun!

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