Thursday, August 7, 2008

Scrumpdelicious

Looks like DQ is a popular topic this week, earlier we posted about DQ and the Girl Scouts cause-marketing campaign.  Today DQ is teaming up with Children's Miracle Network.

Today only all DQ's across the county are running a promotion called - Miracle Treat Day.  Buy any blizzard today and the proceeds will be donated to the Children's Miracle Network.  Spots to promote this day have been running on various TV stations to create awareness of this partnership.  

Children Miracle Network was founded in 1983 by Marie Osmond and Dukes of Hazards star, John Schneider.  It started as a small television fundraiser that has grown into helping 17 million children for every disease and injury imaginable. There are 170 children's hospitals affiliated with Children's Miracle Network - Nationwide Children's Hospital in Columbus is one of them.

DQ seems so philanthropic.  Maybe because the American Dairy Queen is a wholly owned subsidiary of Berkshire Hathaway - a company of Warren Buffett.  Buffett, one of the largest philanthropists in the world announced in 2006 that he planned to give away his fortune to charity.

Looks like part of the fortune is to give back - one blizzard at a time.  It's summer, it's hot, why not get a cool tasty blizzard treat  . . . go ahead and splurge, it's for the kids after all - at least for today.

No comments: