Friday, September 26, 2008

Brands Jumping on the Election Opportunity

Obviously the election is the hottest news story and attention grabber out there.  That's why some brands are using non-traditional marketing techniques to jump on this opportunity.

Burger King is using their "have it your way" tag line broadened supporting your right to vote - either at the polls or through customized ordering.

With an XBox live membership, subscribers can register to vote for free using their gaming system.

But our favorite is Qdoba with their Taste Bud Politics campaign.  They built a site analyzing the food preferences and personalities (or Qdentity) of each candidate.    You can also find out your Qdentity (I'm a Quesadilla), cast your vote for your candidate of choice in the presidential election, and see instant poll results.  Qdoba has also created Taste Bud Politics pages on various social networking sites.  

Very clever.

2 comments:

A.K.H. said...

Thought you all might be interested in an experience that I had today at Chili's Grill & Bar. Our server asked if we would like to donate $5 to St. Jude's and receive a free order of chips and salsa. I LOVE Chili's chips and salsa, and I am a big fan of St Jude's mission, so it was a win-win situation for me. An order of the chips and salsa is usually $2.99, so for only $2 more we received yummy chips and salsa and the good feeling of donating $5 to St. Jude's. The entire $5 goes to St. Jude's - no worries, Chili's doesn't skim any off the top. I love the idea and this creative partnership.
Ali

columbus imPRessions said...

Thanks for letting us know Ali. Good campaign. We love St. Jude and Chili's too!