Wednesday, September 24, 2008

Goin' Fishin' Kid

We love to fish.  Something we both have enjoyed ever since we were little kids.  It made us happy, and taught us some of life's greatest lessons.  

Everyone knows of Pepperidge Farms Goldfish Crackers.  I bet most people have tried and even liked them.  We have and we do. 

That's why this cause-marketing program caught our attention.  Pepperidge Farms has created Fishful Thinking.  A program that provides parents with tools to teach their children how overcome failure, be positive and achieve their goals.

This program and the website provides advice from medical professionals, recommends self-help books, and provides positive activities for parents and children all while subtly promoting their products.

Very tastefully done.  A perfect brand partnership.  

Patience and perseverance life lessons needed for fishing, as well as growing up successfully.

1 comment:

Patrick said...

This may sound abrasive, and I appreciate what Goldfish is trying to do here...but, seriously, self help books for kids? What happened to the days when we taught kids that you have to pick yourself up, dust yourself off, and get back on that bike? We are raising a bunch of softies.