Thursday, September 25, 2008

Terminal Brand Promotion

Not terminal as in the end, terminal as in airport.

A growing trend in media brand promotion is media retail stores in airport terminals.  CNBC has two retail locations in Port Columbus - one in Concourse A and one in Concourse B.  Other media outlets are joining CNBC, like The New York Times, USA Today, Fox News Channel and CNN.

People traveling through airports usually have a higher income and want immediate information.  The media has found a unique way to target these individuals giving them what they want.  In return, the media is also getting what they want - expanding the brand, heightening awareness and creating additional revenue.

Store set-ups vary, but the brand is clear and consistent throughout.  The CNBC stores provide stock quotes at  Fox and CNN broadcast their cable network 24/7 on a number of monitors throughout the store.  USA Today has the color coded similar to their paper.  

Next time your in an airport stop by, check one out and let us know what you think.