Friday, October 10, 2008

Brand Consistency, Oh So Important

Keeping your brand consistent is very important, especially when building a new business. Consistency is essential for a brand because it creates clarity of purpose, and even more importantly, trust and confidence for consumers.

Brand definition, brand imaging and key messages need to be clear and should not vary. Once defined, employees need to buy into the brand and should refrain from creating changes.  If not, the brand becomes cloudy and confusion sets in threatening brand equity.

Not sure what your brand is?  Look at your business and clarify what its does, write down words describing your business and create a brand prism, mission and vision statements. Before you know it, your brand will start to come to life on paper.  

Need assistance, contact columbus imPRessions.  With strategic planning we can help build your brand and brand prism.  Contact us at