Wednesday, October 29, 2008

Changing Face of a Logo

After five months and around $1 million, Pepsi revealed its new look that officially launches in 2009.  The look moves from classic to adventurous, young and full of personality. Below are some of the evolving looks of the Pepsi brand. Pepsi has actually had 11 looks in its 110 year history, five of those over the last 21 years.  The last time Pepsi was changed was 2002.
The white band in the new Pepsi logo is supposed to represent a smile.  Pepsi will have a full smile, Diet Pepsi will have a grin, and Pepsi Max will have a laugh.

What do you think?  Do you like it?  Maybe too trendy?  We think it also resembles a certain political candidate's logo.