Thursday, October 23, 2008

High School Musical and Persuasive Tweens

This weekend High School Musical 3 makes its big screen debut.  This group of high schoolers has become Disney's most successful franchise and many brands are jumping on this success.  After all, the movie targets tweens - kids aged 8-14 - and tweens are quickly becoming the most influential and powerful target group.  Last year this age group was responsible for over $1 trillion (T as in that's a lot) in spending world-wide.  

Some brands attaching themselves to this movie in hopes these kids will work their power of persuasion over their parents are: Kleenex, Sara Lee, Yoplait, Honda, and Kellogg's.  It will be interesting to see if sales spike for these brands.  Our guess, they will.  

Whether you like it or not, High School Musical and its brand partnerships will most likely be around for quite some time.  

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