This weekend is the biggest, BIG Ten match-up thus far - OSU and Penn State. All the makings of a great game - both team undefeated in the conference and a night game. Even though the game is being played in Columbus, there might be an overpowering smell of Nittany Lions.
Why? Because a company called Masik makes Collegiate Fragrances and one of their scents is of Penn State University. The only Big Ten school to have a scent so far.
Masik is the only company of its kind to make distinctive fragrances reflecting each schools unique and distinguished characteristics. Creating a product like this will surely connect with consumers that our passionate about their Alma mater.
When creating a school fragrance they consider school colors, mascot spirit, landmarks, campus trees and flowers, and traditions.
OSU doesn't have a fragrance yet. But if they did what do you think it would smell like? We'd love to hear your comments.
Want OSU to have a fragrance? Email Masik at firstname.lastname@example.org. If they license the product a percentage of each bottle sold would go to the university scholarship and athletic fund.