Monday, December 22, 2008

Brand Extensions in 2008

Best and Worst Brand Extensions of 2008 (results determined through market research)

Best
1.  Coppertone Sunglasses - makes sense - suntan lotion and sunglasses are in brand balance with one another.
2. Mr. Clean Car Wash - cars as clean as floors.  Perfect marriage in our books.
3.  Campbell's V8 Soup - V8 juice has been the broth of my soups for years.  This one makes perfect sense.

Worst
1. BK underwear - have your boxers your way?  This one is just crazy.  No connection between burgers and boxers.
2. Kellogg's Hip Hop Street Wear - Tony the Tiger isn't that cool.  Can't image any rapper wearing these clothes.  
3.  Playboy Energy Drink - not touching this one.  Can't really see how the brand could extend here.

Best Cause Marketing Campaign
Girl Scout Thin Mint Blizzard supporting Children's Miracle Network. Even though this is full of fat, it's a good use of the brand/product for a great cause.  Not to mention it's delicious too!

Worst Cause Marketing Campaign
Pink Panther Pinkitude supporting Susan G. Kohman.  Not everything pink should support breast cancer.  When I see Pink Panther I think insulation.

2 comments:

Anonymous said...

I disagree wholeheartedly with that statement! I think anyone willing to give to the Breast cancer cause is doing right by me!
WHO CARES if it's some association with the Pink Panther or not! It's still a wonderful cause!
RIP MOM
07/28/28 to 04/29/05

columbus imPRessions said...

Thanks for your comment. We pulled this info from a national publication. We agree, breast cancer cause marketing campaigns are great!