Wednesday, December 10, 2008

Non-Profits Should Use US Census Suburban Reports

Non-profits should take some time to review the recently released American Community Survey reports, paying extra attention to the suburban portraits. These suburban portraits can be used as warm leads in finding major gift donor prospects.  

Take for example Franklin county.  Dublin and Upper Arlington are hot spots with the highest household income, housing value and bachelor's degrees. For more highlights on Franklin County click here.

Once you have researched, captured and analyzed the data, find a connection to your program that will directly affect those suburbs. Then put community engagement marketing into motion. Everyone wants to help their community to make it a better place.  Make a direct appeal to suburbs that can financially support your mission making a connection between your mission and their suburb.  Once you do that, you will soon see your number of major gift donors, and your revenues your growing.

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