Thursday, December 18, 2008

Top Holiday Ads

When money is tight retailers tug on the heart strings to get consumers into their doors. Emotional branding at its best.  But does this type of brand advertising really work?

It worked for Best Buy this year.  Their employee's sharing heartfelt stories of helping customers find the perfect gift spot moved them up in the ranks from last year.

According to an Ad Age article, of the consumer surveyed only 17.5% felt motivated by the spots to go shopping, 43.5% were not motivated by the spots, and 39% didn't care what the spot was because they already shop at these retailers.

Did you have a favorite holiday commercial?  Did it motivate you to shop at the store?  We'd love to hear your comments.

See the top ten comparison below.

Top Ten Holiday Ads: Consumers rank the retailer they think had the best holiday commercial.
2008 Rank2007 Rank
TargetTarget
Wal-MartWal-Mart
Best BuyMacy's
Macy'sBest Buy
Kohl'sSears
SearsKohl's
KmartKmart
JC PenneyJC Penney
Old NavyPublix
Toys R UsMeijer

1 comment:

Ali said...

Macy's seems to be scoring the big stars in their commercials. Not sure how they rope 'em in, but I'm impressed.