Wednesday, April 30, 2008
Running two huge hip-hop brand lines - Baby Phat and Phat Farm she has also branded herself - KLS. The KLS brand includes a clothing line, perfume, beauty products and a reality TV show on Style - Life in the Fab Lane.
Recently the baton was passed from her ex, Russell Simmons, so now she is running Phat Farm. With her creative team she is injecting some new life into the brand - not only the clothes but the logo as well. Going from classic to sophisticated and regal looking.
Now that is brandtastic fabulosity!
Tuesday, April 29, 2008
Or was this a brilliant marketing move. Afterall, Miley's name and image have been all over the news the last few days. Heck, we're even posting about her. Pretty slyrus if you ask us.
Monday, April 28, 2008
Sunday, April 27, 2008
Some brand survival tips include:
- Re-evaluate your brand strategy and streamline your plans. Focus on core activities
- Tweak your message. Instead of talking luxury and status talk value and efficiency
- Meet your customers needs and market what they want
Make some adjustments to meet your consumers' needs during this tough time. Use your brand to show you understand what they are going through. By making these changes your brand should still remain on the A list.
Friday, April 25, 2008
So now what happens to Wendy? Does she start wearing a huge cowboy hat? Do they make their new tag "Where's the Roast Beef?" Do they keep things the same. Only time will tell.
We'd like to take a brief moment to pay our respects to Dave Thomas. This time-honored, moral gentleman not only created square burgers and delicious chocolate frosty desserts he also created cherished family memories and fun for all. He certainly is missed.
Wednesday, April 23, 2008
Monday, April 21, 2008
Sunday, April 20, 2008
Some of their efforts include adopting a platoon in Iraq, cleaning up a neighborhood park, renovating a local rec center and one player even took donations to shave his head donating the money to Locks of Love. The latest act of paying it forward was inspired by sophomore player James Green. On Saturday the OSU Lacrosse team was sporting lime-green shoelaces with their scarlet and gray uniforms.
Why? Moved by the mission and story of the HEADstrong Foundation, a non-profit organization that supports blood-cancer research, Green persuaded the OSU coaches to purchase these $10.00 a pair shoelaces to make their debut at the lacrosse game in the shoe. The team donated over $500 through this purchase and got some great PR for the cause.
What a classy team - GO BUCKS!
Saturday, April 19, 2008
Sign the pledge wall and Jergens Skincare will donate $1 to The Skin Cancer Foundation. With your help, Jergen's Skincare will donate up to $20,000.
Did you know . . .
Kudos to Jergen's for using their brand to team up with a very good cause!
Thursday, April 17, 2008
Tween's loyalty to certain brand are influencing their parent's decisions with everything from clothes, cell phones and even cars. Because tweens prefer computer games and Internet to TV, advertisers will have to become craftier when getting their message out.
Tweens love playing in the virtual world. According to a new report issued by the industry trade organization Virtual Worlds Management, there are more than 100 virtual worlds targeted at kids and or teens which are either live or in development. Disney's Club Penguin has a virtual Pirates of the Caribbean world, FlowPlay is a place where kids can create an avatar to look like them, or Whyville is where kids from all over the world can chat and play together.
More and more time is spent on these sites which makes us wonder how long it will take before advertisers begin creating "virtual" Starbucks or Abercrombie & Fitch stores. Or better yet, virtual TV stations that run their very targeted spots.
We have just posted our bemeelounge.com widget to our site. Feel free to visit or share this site with any tween who would like to express, explore and evolve in a safe and fun environment.
Tuesday, April 15, 2008
Monday, April 14, 2008
Saturday, April 12, 2008
This has become the latest first hear venue for artists (mostly up and comers). Although iconic artist Madonna uses her new single, 4 Minutes, which features Justin Timberlake, in a commercial for Unilever's Sunsilk hair care. People actually seek out blogs or web sites to find the artist name and song title so they can download their new favorite find.
Some sites you might want to check out to find the newest song you heard on a TV spot. http://www.squidoo.com/tv_commercial_music
Friday, April 11, 2008
columbus imPRessions: What type of music do you play? How long have you been playing?
Jimmy: The type of music I play is acoustic/pop/rock. I’ve been playing guitar for roughly 12 years.
columbus imPRessions: Have you played with other bands?
Jimmy: After graduating high school I started a rock band called 11th hour. For about 5 years we played in mostly the New England area of the U.S. My songwriting developed quite a bit during this period of time.
columbus imPRessions: Who are some of your influences?
Jimmy: Lifehouse, The Normals, Matt Nathanson, and Damien Rice.
columbus imPRessions: Any plans for a CD? If so, release date?
Jimmy: I will have a 4 song EP that will be released July 22. In early January ’09 my full length CD will be released. Both of these albums will be released on ECI Records (http://www.ecirecords.com/)
To purchase his music or find out more about him visit http://www.jimmyroman.com/, http://www.jimmyroman.bigcartel.com/, as well as iTunes. He also has profiles on Facebook, Myspace, iLike, and Reverbnation.
Wednesday, April 9, 2008
Why not harness the immediacy of IM to spread your message?
You first that to understand the differences between how people use IM and how they use other communication media. IM might look like an e-mail, with people typing messages to each other. But its really more like talking on a cell phone. People react as negatively to unwanted instant messages as they do to receiving cell phone calls from strangers who are trying to push information in their face. Unsolicited IM pitches could be a thousand times worse then telemarketing phone calls and unsolicited commercial e-mail.
However, if you want to build friendly relationships use IM to make yourself or your organization available at all times to those interested in what you have to offer. IM can be a quick and convenient way for people to get answers from your organization and can be great for organizations that have a strong online presence.
Bottom line . . . if you'd like to incorporate IMing into your business brand strategy do some research, consult an advisory group for advice, and extend the offer for IM service and send messages to those only wanting the service.
Top Text Terms Used in Business:
AFAIC - As Far As I'm Concerned
ASAP - As Soon As Possible
CLM - Career Limiting Move
CYA - Cover Your Ass
DD - Due Diligence
DQYDJ - Don't Quit Your Day Job
DRIB - Don't Read If Busy
EOD - End Of Day
EOM - End Of Message
EOT - End Of Thread
ESO - Equipment Smarter than Operator
FYI - For Your Information
GMTA - Great Minds Think Alike
HIOOC - Help, I'm Out Of Coffee
IAITS - It's All In The Subject
IANAL - I Am Not A Lawyer
KISS - Keep It Simple Stupid
LOPSOD - Long On Promises, Short On Delivery
MOTD - Message Of The Day
MYOB - Mind Your Own Business
NRN - No Reply Necessary
NSFW - Not Safe For Work
NWR - Not Work Related
OTP - On The Phone
P&C - Private & Confidential
PEBCAK - Problem Exists Between Chair And Keyboard
QQ - Quick Question
RFD - Request For Discussion
RFP - Request For Proposal
SME - Subject Matter Expert
STD - Seal The Deal
SWAG - Software And Giveaways
TBA - To Be Announced
TBD - To Be Determined
TWIMC - To Whom It May Concern
TIA - Thanks In Advance
WIIFM - What's In It For Me
WOMBAT - Waste Of Money, Brains And Time
WTG - Way To Go
YW - You're Welcome
Monday, April 7, 2008
We asked him what inspires his music:
Come out and
Espresso Yourself Music Café in
Come out andexperience the beauty during his next show at
Learn more about this local artist at www.jimmyroman.com
Saturday, April 5, 2008
Because a radio station's success is based on ratings, they need to find ways to attract listeners and keep them coming back for more. Apparently WBZX - the Blitz needed a face lift to keep Arbitron ratings up.
http://www.wbzx.com/ says a new website is coming soon. Stay tuned and rock on!
Thursday, April 3, 2008
Through this community artists are able to strengthen the relationships they have with their fans. Fans are given the ability to be promoters of their favorite artists. It also gives fans, labels, venues a voice in the community as all are representatives of the entire music ecosystem. Everyone is invited to take part.
With the help of ReverbNation we have decided to do something new that we hope to refresh every month - highlight a local musician that we enjoy. We hope to introduce you to some new music you'll love.
Searching ReverbNation we found local musician Jimmy Roman. We've interviewed this insightful artist and he has shared with us his love and talent of music. Enjoy his music, he's great! Come back soon to learn more about him. We'll be posting different stories about him throughout the month.
Tuesday, April 1, 2008
That is where we came in... to help them make an imPRession among their target: active, urban twenty and thirty-somethings.
How?...With a tight budget, we had to be creative (fortunately, creativity is our forte) but this has been a fun project and the positive results are becoming clear as registration is at an all time high...
- Social marketing: hitting up blog sites and leaving comments, creating a myspace page and updating it with tunes, photos from previous seasons, and requesting friends.
- Flyers: sounds old fashioned but we created some simple informative one-sheeters and the guys distributed them to some local condos and apartment complexes.
- Print media: we sent out calendar listings to all local media and pitched the previously posted story to Columbus Alive!
- Additional materials: We created and printed business cards, had a banner made with the GOkickball logo (to be hung at league bar) and are currently working on additional promotional products like post-it flyers.