Thursday, July 31, 2008
Anyway, last night I finished the book, The Last Lecture, and just had to pass the word on to our numerous blog readers... Of course, if you have not heard of Randy Pausch and his incredibly inspiring lecture, you are clearly living in a hole with no tv or internet. (So, how is it that you are reading this post?)
After he was told his pancreatic cancer was incurable and he had only months to live, Randy gave his "last lecture," which is about achieving your childhood dreams. But there is so much more to his lecture, things that only a dying man's perspective can share. There are numerous cliche pieces of advice, but they mean so much more coming from him. Some examples that personally touched me: Have fun (life is short!), failures can be the best lessons, loyalty will get you places (karma), and stop complaining!
So my point is, read it.
Wednesday, July 30, 2008
Tuesday, July 29, 2008
House Party has created an innovative approach to stay on top in the constantly evolving marketing world. They have found a way to answer some never-ending challenges that marketers face: How do we reach our target? How do we impact consumers without forcing a brand down their throat? How can we engage them in the brand? How can we get consumers to experience a product? How can we turn consumers into brand ambassadors who continuously spread the word about our product?
I would love to take this concept and bring it to a local level. Any ideas blog readers?
Monday, July 28, 2008
Friday, July 25, 2008
Thursday, July 24, 2008
- Make sure your tagline is consistent with your organization's name, positioning statement and key messages
- Use action word and emphasize emotion
- Ensure your tagline is easy to say and spell and sounds pleasant
- Be specific as possible
- Stand behind your tagline and keep it for 7-10 years
Wednesday, July 23, 2008
Tuesday, July 22, 2008
- 601 N. High St. in Columbus
- 6144 E. Main St. in Columbus
- 7561 Sawmill Road in Dublin
- 530 N. High St. in Worthington
- 1505 W. Fifth Ave. in Columbus
- 925 N. State St. in Westerville
The brand that led the market for so long and actually created the social coffee experience has lost its way. We understand that in order to stay with the times you need to change with the times. But maybe instead of introducing so many new things maybe they should have enhanced what they already know - focus on making great coffee while improving and building on the coffee social experience. Create trendy, unique ways to draw people in and make them linger. Find ways to turn their great coffee into a great experience.
We hope the Starbucks brand can cut through the clutter and confusion and find their way back soon.
Monday, July 21, 2008
Saturday, July 19, 2008
Prosecutors are using web profiles against suspects in court cases, potential employers are searching sites as an additional reference to check out job applicants, and in some cases, employees have been dooced regardless of whether the company has clear-cut social networking policies or not.
Bottom line, watch what you post on-line. Once it's out there it's up for grabs for anyone to see and use however they please.
Friday, July 18, 2008
With a simple click of a button you can directly compare 2 to 5 charities that you are considering giving to.
The overall rating for American Lung of Ohio was 2 stars while the overall rating for National Kidney of Ohio was 4 stars. National Kidney was rated higher in both the efficiency and capacity categories.
Before you give to a charity, make sure your donor dollars are being used wisely. To ensure intelligent giving, just do a simple comparison with Charity Navigator. By using this easy and user friendly on-line resource you can see from these examples that your donor dollars would be better used with The National Kidney Foundation of Ohio and Adventures for Wish Kids.
Happy giving and give smart.
Thursday, July 17, 2008
The numbers system rates the financial day-to-day health of the charity, as well as how well positioned it is to sustain its programs over time. With this resource donors can truly see what percentage of their funds are actually being put back into the charity's cause and what is going into fundraising or operating costs.
Ratings are given from 0-4 with each charity longing for the 4-star rating.
Columbus has six 4-star rated charities:
- Achievement Centers for Children
- Adventures for Wish Kids
- The Columbus Foundation
- Mid-Ohio FoodBank
- National Kidney Foundation
- Ohio Environmental Council
Over the course of the next day or two we will take a few similar local charities and give you a comparison example so you can see where your dollars are making the most difference.
Tuesday, July 15, 2008
Supporters are looking for ways to be identified with something that means so much to them. They want unique ways to show (or wear) their support for the organization of their choice.
Is it big business? Just ask the Lance Armstrong Foundation who has sold over 25 million yellow LiveStrong bracelets raising millions of dollars. That's a lot of wrists!
Some charitable on-line stores of note:
Registration for fall season (Aug 18 - Oct 18) is now open. GOkickball is Columbus' premiere social experience, and that tagline is the truth! There have been several love connections, a lot of networking, and plenty of friends made. That is what makes this league stand out from the rest. The entire league meets at one bar post game (this season is Patrick J's in Clintonville), rather than splitting up among teams, and everyone relaxes together afterward. Tuesdays or Thursdays are scheduled for this season, so click here to register. Or attend the off season social at Brazenhead, Grandview on July 31 to learn more about the league.
Also, you will note this year that the columbus imPRessions logo will be included on the t-shirts. We are the official PR & Marketing sponsor. And I am married to the owner (but that has nothing to do with it).
Monday, July 14, 2008
Be on the lookout for back-to-school campaigns.
- J.C. Penny is introducing five new hot teen brands (Kimora Lee Simmons Fabulosity is one of them), and will start advertising at the end of this week. The "Get that look" ad will debut on the big screen hitting movie theaters across the country until Labor Day weekend. Shorter TV and radio spots will follow.
- Kohl's will also start its campaign by weeks end with a new line from pop rocker Avril Lavigne.
- Macy's will start their advertising next month in a unique way. They will be using the Internet to launch a series of documentary Webisodes called "Ragged Road" that will follow the lives of five young people who want to break into the music business. All this to promote a line they carry called American Rag which is targeted to 18-24 year olds. They are holding casting calls for the webisode now.
Looks like back to school will be filled with Hollywood and glamour - using pop culture to attract young customers who want it all.
Saturday, July 12, 2008
According to their site, launched in 2005, GoodSearch is a search engine which donates 50-percent of its revenue to the charities and schools designated by its users. It's a simple and compelling concept. You use GoodSearch exactly as you would any other search engine. Because it's powered by Yahoo!, you get proven search results. The money GoodSearch donates to your cause comes from its advertisers — the users and the organizations do not spend a dime!
Last year GoodSearch.com added Good Shop. Shop at your favorite on-line stores like, 1-800flowers.com, Kohls.com, Bestbuy.com, itunes.com, Macys.com, Overstock.com, Target.com, Toysrus.com, Zappos.com, and more and give back to charity too, again at no cost to you.
You can choose from over 62,000 charities and if your charity is not listed you can add it here.
So why not do your little part to change the world. It's easy when you can raise money for your favorite charity just by searching the web or shopping at your favorite on-line retailers.
Click here for ways you can spread the word, get a web button for your non-profit site, or learn about other ways to support GoodSearch.com.
Friday, July 11, 2008
Thursday, July 10, 2008
Wednesday, July 9, 2008
With this look we can only guess they are trying to look more organic or environmentally friendly. Or maybe they want to be more hip. With everyone texting, lower case is the way to relate nowadays.
Walmart is not the only logo change. Recently new looks have been created for Delta, AT&T, and Xerox. So what do you think of the makeover?
Tuesday, July 8, 2008
By KATHLEEN L. RADCLIFF
Published: Friday, June 27, 2008 9:37 AM EDT
Katherine Raderstorf lived a pretty typical and active life as one of three triplets, until the summer before she was to enter the eighth grade.
"I was having quite a lot of pain, all summer long," she said.
When September came and summer left, the pain didn't.
Finally, after a lot of tests, in November 2004, Katherine learned what was causing her to be in pain -- Crohn's disease.
It's a chronic inflammatory disease of the intestines. It primarily causes breaks in the lining of the small and large intestines, but can affect the digestive system anywhere, according to information from MedicineNet.
The disease also can cause complications outside of the gastrointestinal tract such as skin rashes, arthritis, and inflammation of the eye.
There is no known drug-based or surgical cure for Crohn's disease and treatment options are restricted to controlling symptoms, putting and keeping the disease in remission and preventing relapse.
Katherine led Team Raderstorf at the "Take Steps for Crohn's and Colitis" event in Bicentennial Park June 14. Katherine and Team Raderstorf were led by the Bishop Watterson Drum Line, said Watterson spokeswoman Lynn Winters.
The Central Ohio walk was a part of a national effort to raise awareness about Crohn's disease and ulcerative colitis, to raise funds for a cure and to improve the quality of life of children and adults affected by these diseases, Take Steps Manager Joy Watson said in an information release.
More than 60,000 people in Central Ohio are afflicted by either Crohn's disease or ulcerative colitis, she said.
"At first, it was pretty scary," Katherine said, when she and her Clintonville family, including her triplet siblings Grace and Rose, and her younger brother, Brian, learned of her diagnosis.
Following the news, Katherine said her treatment involved surgery, bloodwork, lots of routine checkups and lots of different medicines.
"I started out with taking 15 medicines a day, including (nutritional) supplements and vitamins," she said.
Katherine will be a senior at Bishop Watterson High School this fall. Today, she said, she is down to taking four medicines a day, as well as her nutritional supplements and vitamins.
"I'm feeling great," she said, following a trip to Cleveland to visit family prior to the Take Steps event.
"But, I really have to stay on top of my health."
Indulging in dairy products is a strict "no-no" for her, she said. Otherwise, Katherine said she is pretty busy spending her summer, "just hanging out with my friends," she said.
"We like to shop, go to the pool or go and see a movie,"
"They are always there for me," she said, regarding her friends and family. "They are really supportive and always look out for me."
While she has her senior year to complete at Watterson, and is still thinking about what she would like to do after graduation, "I think I would like to study nutrition," she said.
As far as words of wisdom she would like to share with anyone who is facing a diagnosis of Crohn's disease or colitis, she said,
"The most important thing to do is to just keep your head up."
"It's really hard and scary at first, and you should surround yourself with family and friends, and work with your doctors," she said.
For more information about the Crohn's and Colitis Foundation, visit ccfa.org.
Because of this, companies are changing their ways of manufacturing and marketing clothing. Quick-turning trends are needed keeping retailers on their toes. Partnering with a popular celebrity like Miley Cyrus, Blake Lively or Hayden Panettiere is necessary. Iconic companies must refresh their licensing and collaborate with designers popular to young women.
Retailers are also thinking out of the box by using perks such as concert tickets, free song downloads or the option to give digital cupcakes to a friend on Facebook. They are making their web sites more interactive with options to write reviews on merchandise, sample the newest music not yet heard, or offer exclusive on-line products seen in shows like "Gossip Girl".
Innovation is key to appeal to this fast moving group so we're sure new and exciting ways to market are on the horizon.
Monday, July 7, 2008
We want to ease your mind about Camp Fire USA Central Ohio Council. Camp Fire's volunteer and paid staff are dedicated to making your child's time at any camp memorable and safe. The staff must be at least 18 years of age (most are much older) and have experience working with youth. They conduct a criminal background check on each staff member and require references.
Rest assured your kids are in good hands with Camp Fire USA. There is still room for summer resident camp and day camp visit their website for more information.
Friday, July 4, 2008
Thursday, July 3, 2008
Wednesday, July 2, 2008
The icons were symbols with a TV, Ipod, cell phone, DVD and computer. It's the ABC Start Here campaign.
This campaign promotes their multi-media abilities so you can watch what you want, where you want, when you want. Programming is just not on regular TV anymore. You can see HD on TV but you can also watch full programs on your computer, your mobile, downloaded onto your Ipod, or on DVD. They even had an ABC store to purchase all your ABC needs.
The other piece ABC promotes in unison with this campaign is the A Better Community (notice the play on ABC), ABC's home for community service. Through this site, as well as the public service announcements on ABC and other efforts, their goal is to inspire others to make a difference through volunteerism and public service.
Tuesday, July 1, 2008
The Ohio Association of Community Health Centers (OACHC) is a not-for-profit professional trade association representing Ohio's Federally Qualified Health Centers, or community health centers.
OACHC's Mission is to ensure access to high-quality affordable health care for all Ohioans through the growth and development of Ohio's Community Health Centers. OACHC represents Ohio's 33 community health centers at over 110 sites in both urban and rural areas throughout the state.
We will be assisting this fine organization with all of their marketing efforts and are thrilled to welcome them to our columbus imPRessions family!