Thursday, July 31, 2008

Yes Word of Mouth Marketing Really Does Work!

Last week we got together with some of our good friends for dinner, drinks and delight! During dinner conversation our good friend Karri, who works for a local ad agency, started talking about one of her clients - Zone Perfect Bars.

Discussing the unique ways they are creating awareness and marketing for this product - attending some of the coolest events across the country (beginning with Sundance Film Festival in January and ending at the Boston Head of the Charles Regatta in October), creating an interactive Music to Your Mouth web site, as well as having a nutrition program - made me curious. Yes, word of mouth marketing worked. I not only visited the site, she got me blogging about it too! Perhaps Engauge should consider giving this woman a raise!

But, will this make me want to buy the product? It sure made me play around on the web site - be sure to visit tomorrow. I promise a posting you won't want to miss!

Reading all the product info, seeing nutritional benefits, and learning that the product is created by a hometown company - Abbott got me seriously considering a purchase. But what hooked me was the brand values of this product. By taking their product on the road and partnering with some of the coolest and unique events in the film, art, and music industry they are defining their coolness spreading the message of a happier and healthier lifestyle that their product provides. I like the vibe, they make me want to feel cool, happier and healthier too.

Next time I'm at the grocery I'm definitely going to buy a box or two of Zone Perfect Bars - the new dark chocolate bars sound like a winner!

Remember to come back tomorrow to check out our post.

A Valuable College Lecture

On the columbus imPRessions blog, we can always find ways to relate anything to Marketing & PR, but I am not even going to bother with this one (although the subject did become an internet sensation... ahhh the power of viral marketing and passion points!)

Anyway, last night I finished the book, The Last Lecture, and just had to pass the word on to our numerous blog readers... Of course, if you have not heard of Randy Pausch and his incredibly inspiring lecture, you are clearly living in a hole with no tv or internet. (So, how is it that you are reading this post?)

After he was told his pancreatic cancer was incurable and he had only months to live, Randy gave his "last lecture," which is about achieving your childhood dreams. But there is so much more to his lecture, things that only a dying man's perspective can share. There are numerous cliche pieces of advice, but they mean so much more coming from him. Some examples that personally touched me: Have fun (life is short!), failures can be the best lessons, loyalty will get you places (karma), and stop complaining!

So my point is, read it.

Wednesday, July 30, 2008

Eat Chinese Get Free Lip Gloss

CoverGirl has created a two in one lip gloss.  Wetslicks Amazemint has co-branded with another Procter & Gamble brand Crest.  This two in one product creates healthy, beautiful smiles.   Its tagline "It's not a lip gloss. It's a smile treatment" plays on consumer confidence.  

The smartest part of this co-branded product is the way they created awareness - fusion marketing at its finest . . .

Back in late June and early July, 1000 random women dining at eight PF Chang China Bistro across the country (no Columbus was not one of the cities) received a free tube of the new gloss with dinner.  A very unique way to create a test market and start word of mouth marketing. 

And with Crest peppermint oil in the mix I'm sure these women were happy to use this product after eating the garlic seasoned Dan Dan Noodles. 

This fresh and tasty product is in stores now! 

Tuesday, July 29, 2008

Everyone Loves a House Party!

Wanna get some friends together at your house to try a new product or get a sneak peek of your favorite tv show? House Party makes it easy by sending event hosts a free party package so that guests can experience a product, along with thousands of other homes where parties are taking place at the same time! Some upcoming event examples include: A Fisher-Price Play Date House Party, Taste of Grey Poupon House Party, Get Creative with Cannon House Party, and much more. Convinced? I was (accidentally). I was looking around on the site for marketing insight and found myself applying to host the Grey Poupon party!

House Party has created an innovative approach to stay on top in the constantly evolving marketing world. They have found a way to answer some never-ending challenges that marketers face: How do we reach our target? How do we impact consumers without forcing a brand down their throat? How can we engage them in the brand? How can we get consumers to experience a product? How can we turn consumers into brand ambassadors who continuously spread the word about our product?

I would love to take this concept and bring it to a local level. Any ideas blog readers?

Monday, July 28, 2008

Inking Sponsorships

With all the Olympic excitement I have been watching more sporting events than normal.  This weekend I found myself watching some men's beach volleyball.  This sport is Top Gun at its best!

What surprised me was the amount of sponsorship for the event.  AVP has so many official sponsors.  Banners all around the court that switch in between matches proudly display logos from Bud Light, McDonald's, and Banana Boat.  Even the line judges are wearing Crocs to show support for the title sponsor.  

But what amazed me the most was the sponsor's logos as temporary tattoos strategically placed on each players forearms.  I guess with the lack of clothing to show off sponsorship logos the next logical thing to do would be to temporarily ink the skin of each player.  

I'm sure it gets the attention of all the ladies! 

Friday, July 25, 2008

Site NOT Unseen

Did you ever notice the Site Meter icon on our website?  It's located on the right-hand column about 1/2 way down.  This icon is a great tool that we snagged for free from the wonderful world of the web.  

What is Site Meter you ask . . . Site Meter is a real time web tracking and counter tool.  With this tool we can see exactly who is visiting our site, exactly where they are from, what pages they are viewing, how long they are visiting, what they are searching, etc.  It is excellent data to have to see what posts are evoking reaction, what posts are attention grabbers, and what posts are being referred to others.

Sometimes we post on hot topics to see what type of attention it gets.  For example, we did a post about a campaign that was created by a NYC ad agency.  That day we had numerous unique visitors from the ad agency who created the campaign.  Seeing the immediate reaction was very cool.  Ahh, the power of the web.

Site Meter is free and we would recommend anyone, especially nonprofits to use this tool.  It not only keeps track of your traffic, it actually keeps accurate count of who is visiting your site and how many times.  This is a great benefit to share with potential corporate donors.  The more visitors you can show that come to your site the better chance you have of securing the title sponsor of your next event.

We check our Site Meter frequently and would like to give a social networking "shout out" to our frequent visitors.  We know who you are!

Thursday, July 24, 2008

Nonprofit Game of Tag

It's all in the tagline.  A tagline is a quick phrase that tells what your organization is about. Taglines can strengthen and reinforce your brand, help describe what you do, and reinforce your organization's name or mission in the minds of your prospects and supporters.

Don't have a tagline.  Here are some suggestions when creating one:
  • Make sure your tagline is consistent with your organization's name, positioning statement and key messages
  • Use action word and emphasize emotion
  • Ensure your tagline is easy to say and spell and sounds pleasant
  • Be specific as possible
  • Stand behind your tagline and keep it for 7-10 years
Still need assistance on creating your tagline?  columbus imPRessions can help.  Just email us at impressions.marcomm@gmail.com.

A couple weeks ago 12 nonprofits were just honored for their taglines. Some of our favorites who won are:

"Where Actors Find Their Space" - New York City Theatre Spaces
"Improving Life, One Breath at a Time" - American Lung Association
"Grounded in Tradition . . . Open to the Spirit" - Memphis Theological Seminary
"The Art of Active Aging" - EngAGE

View the other winners here  

Some of our other favorite tag lines:

"Finding Cures. Saving Children" - St. Jude Children's Research Hospital
"Protecting Nature. Preserving Life." The Nature Conservancy
"Share the Power of A Wish" - The Make-A-Wish Foundation

Feel free to comment on any of these taglines or let us know one of your favorites.   

Wednesday, July 23, 2008

Will Bud Still Reign As King of Beers?

What will the sale of Budweiser to Belgian Brewer InBev do to the iconic brand of the King of Beers?  The maker of popular brews Stella Artois and Becks (along with another 200 beers world-wide), claim that by combining with Anheuser-Busch they will create the global leader in beer.

In fact, according to a recent article in Advertising Age both InBev's CEO and CMO say they only intend to support Bud's brand marketing.  They understand the way Bud has positioned itself to its consumers for decades and don't intend on changing anything.

At least for now.  I bet the advertising execs for the Superbowl are breathing a sigh of relief.

Tuesday, July 22, 2008

HARO

I have to thank my older brother Patrick for introducing me to my new favorite guy, Peter Shankman, and encouraging me to sign up for HARO (Help A Reporter Out).  It is such a simple concept that Mr. Shankman has created- he is contacted by reporters looking for sources for ALL kinds of stories, he sends an email to a giant and growing list with 15 - 30 queries from these reporters, helping to put them in touch with sources.  For a PR professional, its a dream come true:  two or three times a day,  you sift through different topics, hoping to find sometimes national media opportunities for your clients.  The nice part is, the emails, are simple, quick reads, and often pretty funny.  Peter Shankman has quite a sense of humor and reminds me daily to be myself.  Anyway, it is social networking at it's finest.  The only catch is that you have to promise that you will only answer questions that apply to the topics mentioned.  And it works, probably because people like the concept and like Mr. Shankman.  Or maybe you get kicked off the list and end up with a virus.  I don't know.  I don't want to try.  

Anyway, thanks Pats, (Director of Media Relations, OCUL) for helping out your little sister.  I will be posting a success story soon about the exposure I got for a columbus imPRessions client.    

Caffine, Clutter and Brand Confusion

Starbucks is struggling, they seem confused. So confused in fact that six local locations are closing their doors:
  1. 601 N. High St. in Columbus
  2. 6144 E. Main St. in Columbus
  3. 7561 Sawmill Road in Dublin
  4. 530 N. High St. in Worthington
  5. 1505 W. Fifth Ave. in Columbus
  6. 925 N. State St. in Westerville
Maybe its because they seem to have lost their focus, moving away from what they know best - good, strong, expensive coffee that people love. Instead, they've tried their hand at music, temporarily used a nostalgic logo, and now are selling smoothies and cheaper coffee.

The brand that led the market for so long and actually created the social coffee experience has lost its way. We understand that in order to stay with the times you need to change with the times. But maybe instead of introducing so many new things maybe they should have enhanced what they already know - focus on making great coffee while improving and building on the coffee social experience. Create trendy, unique ways to draw people in and make them linger. Find ways to turn their great coffee into a great experience.

We hope the Starbucks brand can cut through the clutter and confusion and find their way back soon.

Monday, July 21, 2008

Columbus Clippers Sponsorship Opportunities


The Columbus Clippers new baseball park is moving along nicely. You can check out its progress here.

As construction continues a new type of construction begins . . . constructing sponsorships for the field. Huntington Bank paid $12 million for the naming rights as the park will be called Huntington Park and the scoreboard is already sponsored by the Dispatch Printing Company. Others that have stepped up - Nationwide sponsoring the concourse, AEP sponsoring rooftop bleachers, Mt. Carmel Health sponsoring first-aid station, Time Warner a media area. So what is left you ask?

Well there is a fan bar, kid's play area, water fountain, info booth. Maybe they'll throw in base sponsorships or maybe a home run sponsor.

Actually a home run sponsor is not a bad idea. Why not every time the Clippers hit a home run the sponsor makes a donation to their favorite local charity. They could either pick a different charity a year or a different charity for each home game. Then the charity would be highlighted at each home game. It's a win, win for everyone. The Clippers look like they are giving back, the sponsor not only gives back but is recognized multiple times and the charity gets assistance.

Sounds good to us! I'm sure mascot LouSeal would give his "seal" of approval.

Saturday, July 19, 2008

Social Networkers Beware

According to today's Columbus Dispatch social networking sites are becoming more than just virtual hangouts. Nowadays Facebook, MySpace, even blogs are being used against people.

Prosecutors are using web profiles against suspects in court cases, potential employers are searching sites as an additional reference to check out job applicants, and in some cases, employees have been dooced regardless of whether the company has clear-cut social networking policies or not.

Bottom line, watch what you post on-line. Once it's out there it's up for grabs for anyone to see and use however they please.

Friday, July 18, 2008

Comparing Similar Local Charities

Continuing the discussion on Charity Navigator, today we are putting this on-line resource to work comparing similar local charities to see how they stack up against each other.

With a simple click of a button you can directly compare 2 to 5 charities that you are considering giving to.

Comparison #1 The Kidney Foundation of Ohio and The American Lung Association of Ohio


The overall rating for American Lung of Ohio was 2 stars while the overall rating for National Kidney of Ohio was 4 stars. National Kidney was rated higher in both the efficiency and capacity categories.


Comparison #2 the Make-A-Wish Foundation of Greater, Ohio, Kentucky & Indiana and Adventures for Wish Kids

The overall rating for Make-A-Wish of Greater, OH, KY & IN was 2 stars while the overall rating for Adventures for Wish Kids was 4 stars. Adventures was rated higher in both efficiency and capacity.

Before you give to a charity, make sure your donor dollars are being used wisely. To ensure intelligent giving, just do a simple comparison with Charity Navigator. By using this easy and user friendly on-line resource you can see from these examples that your donor dollars would be better used with The National Kidney Foundation of Ohio and Adventures for Wish Kids.

Happy giving and give smart.

Thursday, July 17, 2008

Rating Charities

Charity Navigator has become the nation's largest and most-utilized evaluator of charities. They have developed an unbiased, objective, numbers-based rating system to assess the financial health of over 5,000 of America's best-known charities.

The numbers system rates the financial day-to-day health of the charity, as well as how well positioned it is to sustain its programs over time. With this resource donors can truly see what percentage of their funds are actually being put back into the charity's cause and what is going into fundraising or operating costs.

Ratings are given from 0-4 with each charity longing for the 4-star rating.





Columbus has six 4-star rated charities:
  1. Achievement Centers for Children
  2. Adventures for Wish Kids
  3. The Columbus Foundation
  4. Mid-Ohio FoodBank
  5. National Kidney Foundation
  6. Ohio Environmental Council

Over the course of the next day or two we will take a few similar local charities and give you a comparison example so you can see where your dollars are making the most difference.

Tuesday, July 15, 2008

Non-profit Merchandise, Branding or Big Business?

Many non-profits are placing their logos or key messages on various types of merchandise. Licensing products are becoming another avenue for brand awareness and are even adding some extra funding. From wristbands, hats, t-shirts, totes, or ties, many non-profits are including promotional items on their web sites creating on-line stores to generate support and revenue.

Supporters are looking for ways to be identified with something that means so much to them. They want unique ways to show (or wear) their support for the organization of their choice.

Is it big business? Just ask the Lance Armstrong Foundation who has sold over 25 million yellow LiveStrong bracelets raising millions of dollars. That's a lot of wrists!

Some charitable on-line stores of note:

GOkickball Fall season

Long socks, short shorts, socializing, spirits, exercising, laughter, and a touch of competition = GOkickball.
Registration for fall season (Aug 18 - Oct 18) is now open. GOkickball is Columbus' premiere social experience, and that tagline is the truth! There have been several love connections, a lot of networking, and plenty of friends made. That is what makes this league stand out from the rest. The entire league meets at one bar post game (this season is Patrick J's in Clintonville), rather than splitting up among teams, and everyone relaxes together afterward. Tuesdays or Thursdays are scheduled for this season, so click here to register. Or attend the off season social at Brazenhead, Grandview on July 31 to learn more about the league.


Also, you will note this year that the columbus imPRessions logo will be included on the t-shirts. We are the official PR & Marketing sponsor. And I am married to the owner (but that has nothing to do with it).

Monday, July 14, 2008

Back to School in Mid-July

Retailers love the back-to-school season almost as much as the Christmas and year-end holiday season. That's right, back-to-school is the second biggest season for retailers. It was estimated that $18.4 billion was spent by Americans on school-related shopping last year. Because of the economy it is predicted to be flat this year.

Be on the lookout for back-to-school campaigns.
  • J.C. Penny is introducing five new hot teen brands (Kimora Lee Simmons Fabulosity is one of them), and will start advertising at the end of this week. The "Get that look" ad will debut on the big screen hitting movie theaters across the country until Labor Day weekend. Shorter TV and radio spots will follow.
  • Kohl's will also start its campaign by weeks end with a new line from pop rocker Avril Lavigne.
  • Macy's will start their advertising next month in a unique way. They will be using the Internet to launch a series of documentary Webisodes called "Ragged Road" that will follow the lives of five young people who want to break into the music business. All this to promote a line they carry called American Rag which is targeted to 18-24 year olds. They are holding casting calls for the webisode now.

Looks like back to school will be filled with Hollywood and glamour - using pop culture to attract young customers who want it all.

Saturday, July 12, 2008

Give to Charity Just by Searching the Web

GoodSearch: You Search...We Give!

Have you ever heard of GoodSearch.com? What is GoodSearch.com you ask?

According to their site, launched in 2005, GoodSearch is a search engine which donates 50-percent of its revenue to the charities and schools designated by its users. It's a simple and compelling concept. You use GoodSearch exactly as you would any other search engine. Because it's powered by Yahoo!, you get proven search results. The money GoodSearch donates to your cause comes from its advertisers — the users and the organizations do not spend a dime!

Last year GoodSearch.com added Good Shop. Shop at your favorite on-line stores like, 1-800flowers.com, Kohls.com, Bestbuy.com, itunes.com, Macys.com, Overstock.com, Target.com, Toysrus.com, Zappos.com, and more and give back to charity too, again at no cost to you.

You can choose from over 62,000 charities and if your charity is not listed you can add it here.

So why not do your little part to change the world. It's easy when you can raise money for your favorite charity just by searching the web or shopping at your favorite on-line retailers.

Click here for ways you can spread the word, get a web button for your non-profit site, or learn about other ways to support GoodSearch.com.

Friday, July 11, 2008

Viral Internet Video Success


So the other day I came across the very popular Internet video of Dancing Matt - the guy who has literally danced his way across the world capturing his happy feet on video. Video compilations have been made and virally passed all around the world wide web.

Matt has become so famous on the web that Stride Gum contacted him to sponsor another trip. Ah, the power of the web.

His story is a pretty fascinating one and the places and video images are captivating. Check out his web site to see for yourself.

Maybe columbus imPRessions can persuade Matt to dance his way to Columbus, Ohio. Hey Matt, what do you think? We can see it now . . . dancing with Brutus in the OSU Shoe for a game day 1/2 time show. Now doesn't that sound like fun?

Thursday, July 10, 2008

Slurpee Marketing

Tomorrow is 7/11 or more popularly known as FREE SLURPEE DAY! In honor of 7/11 all 7-Eleven stores are giving away a free 7.11 oz. Slurpee!

7-Eleven has created an entire web site dedicated to the icy tasty treat - Slurpee Nation. This very hip site is full of social marketing tools from an invitation to join their myspace page, to free song downloads, to a slurpee shoppe where you can find the hippest in slurpee wear.
I guess we'll have to see if this free food marketing tactic works as well as Chipotle's burrito marketing. My guess is probably not, but I'm sure many people will search out their nearest 7-eleven tomorrow - maybe even you.

Wednesday, July 9, 2008

Walmart's New Look

Walmart recently announced they are changing their logo. By this fall, the block lettering and star will be history and the new look with rounded, lower-case letters and a modernized sunburst will be seen everywhere.

With this look we can only guess they are trying to look more organic or environmentally friendly. Or maybe they want to be more hip. With everyone texting, lower case is the way to relate nowadays.

Walmart is not the only logo change. Recently new looks have been created for Delta, AT&T, and Xerox. So what do you think of the makeover?

Tuesday, July 8, 2008

Take Steps for Crohn's & Colitis- post event press

Friends, family take steps to raise money to cure Crohn's
By KATHLEEN L. RADCLIFF
Published: Friday, June 27, 2008 9:37 AM EDT

Katherine Raderstorf lived a pretty typical and active life as one of three triplets, until the summer before she was to enter the eighth grade.

"I was having quite a lot of pain, all summer long," she said.

When September came and summer left, the pain didn't.

Finally, after a lot of tests, in November 2004, Katherine learned what was causing her to be in pain -- Crohn's disease.
It's a chronic inflammatory disease of the intestines. It primarily causes breaks in the lining of the small and large intestines, but can affect the digestive system anywhere, according to information from MedicineNet.

The disease also can cause complications outside of the gastrointestinal tract such as skin rashes, arthritis, and inflammation of the eye.

There is no known drug-based or surgical cure for Crohn's disease and treatment options are restricted to controlling symptoms, putting and keeping the disease in remission and preventing relapse.

Katherine led Team Raderstorf at the "Take Steps for Crohn's and Colitis" event in Bicentennial Park June 14. Katherine and Team Raderstorf were led by the Bishop Watterson Drum Line, said Watterson spokeswoman Lynn Winters.

The Central Ohio walk was a part of a national effort to raise awareness about Crohn's disease and ulcerative colitis, to raise funds for a cure and to improve the quality of life of children and adults affected by these diseases, Take Steps Manager Joy Watson said in an information release.

More than 60,000 people in Central Ohio are afflicted by either Crohn's disease or ulcerative colitis, she said.

"At first, it was pretty scary," Katherine said, when she and her Clintonville family, including her triplet siblings Grace and Rose, and her younger brother, Brian, learned of her diagnosis.

Following the news, Katherine said her treatment involved surgery, bloodwork, lots of routine checkups and lots of different medicines.

"I started out with taking 15 medicines a day, including (nutritional) supplements and vitamins," she said.

Katherine will be a senior at Bishop Watterson High School this fall. Today, she said, she is down to taking four medicines a day, as well as her nutritional supplements and vitamins.

"I'm feeling great," she said, following a trip to Cleveland to visit family prior to the Take Steps event.

"But, I really have to stay on top of my health."

Indulging in dairy products is a strict "no-no" for her, she said. Otherwise, Katherine said she is pretty busy spending her summer, "just hanging out with my friends," she said.

"We like to shop, go to the pool or go and see a movie,"

"They are always there for me," she said, regarding her friends and family. "They are really supportive and always look out for me."

While she has her senior year to complete at Watterson, and is still thinking about what she would like to do after graduation, "I think I would like to study nutrition," she said.

As far as words of wisdom she would like to share with anyone who is facing a diagnosis of Crohn's disease or colitis, she said,

"The most important thing to do is to just keep your head up."

"It's really hard and scary at first, and you should surround yourself with family and friends, and work with your doctors," she said.

For more information about the Crohn's and Colitis Foundation, visit ccfa.org.

Luring the Millennial Generation

The Millennial Generation (ages 14-29) have passed the Boomers as the group with the most buying power. These 64 million strong are eager to try what's new and trendy, and though price-conscious, they covet status brands and are hooked on technology.

Because of this, companies are changing their ways of manufacturing and marketing clothing. Quick-turning trends are needed keeping retailers on their toes. Partnering with a popular celebrity like Miley Cyrus, Blake Lively or Hayden Panettiere is necessary. Iconic companies must refresh their licensing and collaborate with designers popular to young women.

Retailers are also thinking out of the box by using perks such as concert tickets, free song downloads or the option to give digital cupcakes to a friend on Facebook. They are making their web sites more interactive with options to write reviews on merchandise, sample the newest music not yet heard, or offer exclusive on-line products seen in shows like "Gossip Girl".

Innovation is key to appeal to this fast moving group so we're sure new and exciting ways to market are on the horizon.

Monday, July 7, 2008

Camp Fire Crosses All T's and Dot's All I's

This Sunday's Columbus Dispatch had a front page article titled "Camps skipping background checks" claiming that despite new enforcement day camps still don't screen employees.

We want to ease your mind about Camp Fire USA Central Ohio Council. Camp Fire's volunteer and paid staff are dedicated to making your child's time at any camp memorable and safe. The staff must be at least 18 years of age (most are much older) and have experience working with youth. They conduct a criminal background check on each staff member and require references.

Rest assured your kids are in good hands with Camp Fire USA. There is still room for summer resident camp and day camp visit their website for more information.

Friday, July 4, 2008

Fourth of July Widget Fun

Thursday, July 3, 2008

Stand Up for What you Believe In

Advocate
It’s a right.
It’s standing up for what you believe in your heart.
It's supporting a cause or simply not being silent.
Today we we took a stand for what we believe in and it felt great!
Find your voice. Stand up for your cause. Never be afraid to advocate.

Wednesday, July 2, 2008

Simplicity is the Key to a good website

Websites have come a long way the past few years, changing from information overload, to interactive overload, to clear and simple usability.  Credibility has become more and more important with the blogosphere growing daily.  When looking for the facts, users do not have a lot of patience.  They either want to log on, figure it out and move on.  Or they want to get online and spend a little time seeing what others are saying and share their own opinion. 

The website mentioned in the posting below, ABC.com does a great job at not forcing users to think.  There are 4 options of where to go off the main page... the schedule, info about shows, watch episodes, and community.  The first three covers the basics and "community" gives users the more dynamic side- with a blog, message board, etc.  


ABC Truly Multi-Media

Last night I saw a promo on ABC. The promo had lots of icons, dancing icons, icons on umbrellas, people dancing with umbrellas that had icons.

The icons were symbols with a TV, Ipod, cell phone, DVD and computer. It's the ABC Start Here campaign.

This campaign promotes their multi-media abilities so you can watch what you want, where you want, when you want. Programming is just not on regular TV anymore. You can see HD on TV but you can also watch full programs on your computer, your mobile, downloaded onto your Ipod, or on DVD. They even had an ABC store to purchase all your ABC needs.

The other piece ABC promotes in unison with this campaign is the A Better Community (notice the play on ABC), ABC's home for community service. Through this site, as well as the public service announcements on ABC and other efforts, their goal is to inspire others to make a difference through volunteerism and public service.

Tuesday, July 1, 2008

Introducing our Newest Client - OACHC


The Ohio Association of Community Health Centers (OACHC) is a not-for-profit professional trade association representing Ohio's Federally Qualified Health Centers, or community health centers.

OACHC's Mission is to ensure access to high-quality affordable health care for all Ohioans through the growth and development of Ohio's Community Health Centers. OACHC represents Ohio's 33 community health centers at over 110 sites in both urban and rural areas throughout the state.

We will be assisting this fine organization with all of their marketing efforts and are thrilled to welcome them to our columbus imPRessions family!