Sunday, August 31, 2008
Friday, August 29, 2008
Thursday, August 28, 2008
During all homes games fans can enjoy Donatos Pizza because just this week a sponsorship agreement was signed for the exclusive vendor rights at the "shoe" - not only for this season but for the next SEVEN years!!
This year marks Donatos 45th birthday. That's right back in 1963 Jim Grote, a college sophomore at The Ohio State University, put down $1,300 to purchase his dream—a small pizzeria on Thurman Avenue in Columbus, Ohio.
It's nice to see this pizza story come full circle - from being a student at OSU to becoming the exclusive pizza not only at the Shoe but also the Schott (for the last 10 years). We think a great nostalgic advertising campaign would be extremely successful in this town. It's too great a story and we're not sure many people know it. Researching the site and learning the human interest history made us want to purchase our next pizza at Donatos to support a local Buckeye.
Once a Buckeye, always a Buckeye and this Buckeye has done good - over 200 stores in five states!
Wednesday, August 27, 2008
Tuesday, August 26, 2008
The circular design features the silhouette of a triumphant elephant, a Party symbol dating back to 1874, along with the names of the host cities of Minneapolis and Saint Paul. The design is said to highlight the spirit of the party. It will be seen on everything for the venue, to t-shirts and all souvenirs. was designed by New York City-based Creative Director Robert Matza.
Incorporating red, white and various hues of blue, the Democratic design reflects the natural beauty of the Rocky Mountain West that is home to the 2008 Denver Convention. The majestic mountain skyline and star-filled horizon that are characteristic of Denver and the entire Rocky Mountain region are reflected in the logo to demonstrate that view. Student artists Stuart Confer and Nathan Zehr designed the logo.
What do you think? Any preferences? We'd love to hear your comments on these images.
Monday, August 25, 2008
Friday, August 22, 2008
- Change perception - perception is reality so get them thinking marketing is their friend. After all, marketing makes a bigger difference because you are able to reach a greater number of people. Marketing makes you stand out above the rest and, when marketing smart you become strategic not reactive.
- Be Efficient - you can create incredible looking pieces without breaking the bank. Be smart about your material choices like paper stocks, colors, folds. Streamline your message. You don't have to say much to leave an imPRession.
- Realize Needs - Create materials for what is really needed. You don't have to create pieces for everything. Maybe you have a milestone celebration coming up, focus your strategy around that and create supporting pieces for this call to action. Or maybe you need more volunteers so create a piece that will pop and create interest attracting more volunteers.
- Be Flexible - It's smart marketing to stay focused on initiatives but it's also smart marketing to be flexible. If after a few quarters if something is not working it might be time to change strategy - not necessarily the materials - but the strategy.
- Measure and Communicate - Track your results quarterly and share them with the board. When there is forward movement and progress they will begin to see the fruits of your labor and you will get buy-in.
Thursday, August 21, 2008
Just wanted to let everyone know that columbus imPRessions has a new email address: firstname.lastname@example.org.
Wednesday, August 20, 2008
For me personally, this is a bittersweet change. I was the longest employed worker at Estrada's through college and afterward, and will always cherish the 8 years I spent learning from and having a blast with my other dad, Ray Estrada. Ray passed away in March of 2007 after a disastrous house fire. The strange part of this story (well actually there are many strange parts) is that a few years ago Ray asked me to help him spruce up the place to increase the winter-time business. We walked down to B. Hamptons to have a few beers and take notes on the scene; clearly Hampton's was doing something right. The next day we painted the dining room mahogany, hung up art and did our best to create a bar atmosphere. It looked great but still maintained the hole-in-the-wall feel that people loved (and many hated).
I came very close to taking over the restaurant after it became too much for his son to handle, so it's hard to see it become someone else's. But at the same time, Hamptons on King seems to fit well.
Now, if only they hired columbus imPRessions to help get some exposure- the ideas are already flying .. a VIP opening for neighbors, a grand opening, a story in the local papers, advertising, internet marketing... this is a project that I could really be passionate about. It would be such a story-book ending to my Estradas days, that I would be compelled to actually write a book.
Tuesday, August 19, 2008
Monday, August 18, 2008
Saturday, August 16, 2008
Friday, August 15, 2008
Thursday, August 14, 2008
Wednesday, August 13, 2008
- What is your objective? (you want to create a successful school program in your chapter area with the ability to raise funds and create awareness in the community)
- What is your goal? (to raise XXX funds through a school program having to spend XXX to do so)
- What is your strategy? (set criteria - research and define what regions, cities, communities, districts - "who" you are targeting. Sometimes you can't reach everyone so you need to focus on your primary target for the best rate of return. Determine how you are going to reach them (direct mail, email, face-to-face visits). Focus on the needs of your primary target (can you teach students the importance of philanthropy, can you incorporate some fundraising techniques into the school curriculum, can you share stories of your mission to get the students to understand, can you make the project fun)
- What are your measuring tools? (how many schools do you want involved, how many direct mail letters or emails are you going to send, how many schools can you visit to make the face-to-face connection, how many media stories do you want to run in the community)
Tuesday, August 12, 2008
Today we'd like to give a "shout out" to a few hometown hero brands!
Limited Brands: With strong values and a commitment to social responsibility Limited Brands have helped numerous community organizations over the years. To see this impressive list click here.
Bob Evans: With a focus on families and children, Bob Evans has assisted in improving the quality of organizations like 4-H, Boy Scouts, Girl Scouts and Children's Hospital. If your nonprofit serves children or families you can fill out an on-line corporate giving proposal here.
Columbia Gas of Ohio: With a focus on improving the quality of life in the communities it serves, Columbia Gas of Ohio created The Environmental Challenge Fund which provides support for local natural resource and wildlife enhancement projects.
We're proud to have these great companies in our Columbus community!
Monday, August 11, 2008
About the Ohio Association of Community Health Centers
The Ohio Association of Community Health Centers (OACHC) is a not-for-profit professional trade association representing Ohio's Federally Qualified Health Centers (FQHCs, or Community Health Centers). OACHC's Mission is to ensure access to high-quality affordable health care for all Ohioans through the growth and development of Ohio's Community Health Centers. For more information, visit www.ohiochc.org.
Friday, August 8, 2008
- Build Awareness
- Drive Traffic
- Drive Sales
- Create Community
- By building awareness you get customers to know about you. This can be done through advertising, publicity, word of mouth, etc.
- By driving traffic existing and potential customers are lured to your organization. Get them to see it in action or have them experience the action.
- By driving sales, new customers will give money and existing customers will give more
- By creating community you build relationships with your customers. This will build retention and loyalty.
- Whole Foods Market helping shoppers prepare for back to school season. Attention grabbing statistic: "The Centers for Disease Control and Prevention say that nearly 22 million school days are lost annually due to the common cold alone. Strengthening the immune system and good nutrition are essential at this time of year when kids are headed back to the classroom."
- Credit Unions Reach Out to Ohio Schools: 800 letters were recently sent from the Ohio Credit Union League to guidance counselors throughout Ohio to remind them of an impending financial education mandate and introduce them to the free educational web portal www.MoneyAndStuff.info.
Thursday, August 7, 2008
Wednesday, August 6, 2008
Monday, August 4, 2008
Partners should have a natural affinity with each other. But are all cause marketing partnerships a good thing? According to a July 24th CSPI newsroom web site article they don't think so. Girl Scouts of America's partnership with Dairy Queen is under heavy attack. While a thin mint blizzard sounds like a good idea, and delicious too, the facts about the product and what Girl Scouts stand for don't really match.
The large sized Thin Mint Cookie Blizzard from Dairy Queen weighs more than a pound, has more than 1,000 calories, 31 teaspoons of sugars, and provides more than a day’s saturated fat. Yikes!
Girl Scouts may be reaching a new audience but at what price. CSPI thinks the partnership doesn't match with the Girl Scouts’ mission, and this product and its marketing campaign deliver a very unhealthful message to young girls and others. If others feel this way, this might not be a great cause marketing partnership after all.
Some examples of good cause marketing partnerships:
- Yoplait's "Save Lids to Save Lives" campaign partnering with the Susan G. Komen Breast Cancer Foundation
- American Heart Association's "stamp of approval" on many products - the first being General Mills cereal Cheerios
- Starlight Children's Foundation partnership with Toys R Us and Toys R Us Children's fund which has raised millions to fund the construction of more than 50 state-of-the-art hospital playrooms known as Starlight Sites in hospitals throughout the United States